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SLIS-5302-Week10

Page history last edited by PBworks 16 years, 5 months ago

SLIS 5302: Week 10

Lecture

Marketing Libraries and Library Services Articles:

Bennington, A. (2004, Mar). Everything I know about promoting the library I learned from bad sales reps. Information Outlook, 8, (3), 37-43. Available online at UNT Library -Electronic Resources - ProQuest or Business & Company Resource Center (InfoTrac). HIGHLY RECOMMENDED!

Bourdon, C. (2006, Jun/Jul). Marketing Mavens. American Libraries, 37 (6) 94.Available online at UNT Library-Electronic Resources - EBSCOHost> Academic Search Premier. May not use for weekly summary.

deStricker, U. (2007). My pleasure to serve you: Client service marketing. Feliciter, 5 (3), 130-133. Available online at UNT-Electronic Resources - EBSCOHost - Academic Search Premier.

Fisher, P. H. (2006) Blueprint for your library marketing plan: A Guide to help you survive and thrive. Chicago: American Library Association. Available in print in the UNT Sci-Tech Library or request online by using the UNT Library's Distributed Learning Request form at https://libwsec.library.unt.edu/distribu.htm. OPTIONAL but highly recommended.

Henderson, K. (2005). Marketing strategies for digital library services. Library Review, 54 (5/6), 342-345. Available online at UNT Library -Electronic Resources - ProQuest. May not use for weekly summary.

Kassel, A. (1999, Jun). How to write a marketing plan. Marketing Library Services, 13, (5), 1-3. Retrieved from the World Wide Web at http://www.infotoday.com/mls/jun99/how-to.htm.

Kennedy-Hallmark, E., Schwartz, L. & Roy, L. (2007, Feb.) Developing a long-range and outreach plan for your academic library: the need for a marketing outreach plan. College & Research Libraries News, 68 (2), 92-95. Available online at UNT Library -Electronic Resources - ProQuest.

Koontz, C. (2005, Jan/Feb). Retail interior layout for libraries. Marketing Library Services, 19 (1), 3. Retrieved from the World Wide Web at http://www.infotoday.com/mls/jan05/koontz.shtml.

Koontz, C. (2005, May/Jun). Place: The Fourth P in marketing. Marketing Library Services, 19 (3), 7. Retrieved from the World Wide Web at http://www.infotoday.com/mls/may05/Koontz.shtml.

Lee, D. (2006, Fall). iPod, you-pod, we-pod: Podcasting and marketing library services. Library Administration & Management, 20 (4), 206-208. Available online at UNT Library -Electronic Resources - ProQuest.

Marshall, N. J. (2001, Mar.). Public relations in academic libraries: A Descriptive analysis. Journal of Academic Librarianship, 27 (2), 116-121. Available online at UNT Library -Electronic Resources - Science Direct.

Mi, J. and Nesta, F. (2006 (Jun/Jly). Marketing library services to the Net Generation. Library Management, 27 (6/7), 411-422. Available online at UNT Library -Electronic Resources - Emerald Full-text Journals.

O'Keefe, Claudia. (2005, Jun/Jul). Publicity 101: How to Promote Your Library's Next Event. American Libraries, 36 (6), 52-55. Available online at UNT-Electronic Resources - EBSCOHost> Academic Search Premier.

Rowley, J. (2000). From users to customers? OCLC Systems & Services, 16, (4), 157-167. Available online at UNT Library -Electronic Resources - Emerald Fulltext.

Rowley, J. (2002). Information marketing in a digital world. Library Hi Tech, 20 (3), 352-358. Available online at UNT Library -Electronic Resources - ProQuest.

Sass, R. K. (2002, Jun). Marketing the worth of your library. Library Journal, 127 (11), 37-38. Available online at UNT-Electronic Resources - EBSCOHost - Academic Search Premier.

Schrock, K. (2003, Nov). The ABC's of marketing. School Library Journal, 49 (11), 36-37. Available online from University of North Texas Libraries – Electronic Resources – Academic Search Premier.

Siess, J. A. (2003). The Visible librarian: Asserting your value with marketing and advocacy. Chicago: American Library Association. Available in print in the UNT Sci-Tech Library or request online by using the UNT Library's Distributed Learning Request form at https://libwsec.library.unt.edu/distribu.htm. OPTIONAL but highly recommended.

Singh, R. (2007). Developing a marketing culture. Feliciter, 53 (3), 145-147. Available online at UNT-Electronic Resources - EBSCOHost - Academic Search Premier.

Shontz, M. L. et al. (2004, Jan). What do librarians think about marketing? A Survey of public librarians' attitudes toward the marketing of library services. Library Quarterly, 74 (1), 63-84. Retrieved online through the WWW at: http://www.journals.uchicago.edu/LQ/journal/issues/v74n1/740104/740104.html or available online at UNT Library -Electronic Resources - ProQuest.

Stuhlman, D. (2003, Sept). Think like a business, act like a library: Library public relations. Information Outlook, 7, (9), 10-15. Available online at UNT Library -Electronic Resources - ProQuest.

Toch, U. M. and Farmer, T. ( 2002, Mar/Apr). Promote libraries with electronic newsletters. Marketing Library Services, 5-6. Retrieved from the World Wide Web at http://www.nsls.info/marketing/tocharticle.pdf.

eBooks and/or Online Links:

Baker, S. L. and Wallace, K. L. (2002) The Responsive public library: How to develop and market a winning collection. Englewood, CO: Libraries Unlimited. Available through University of North Texas Library – Electronic Resources – netLibrary.

Weingand, D. E. (1999). Marketing/planning library and information services. Englewood, CO: Libraries Unlimited. Available through University of North Texas Library – Electronic Resources – netLibrary.

Wisniewski, J. and Fichter, D. (2007, Jan/Feb). Electronic resources won't sell themselves. Online, 31 (1), 54-57. Available online at UNT-Electronic Resources - EBSCOHost - Academic Search Premier.